Writing concise and engaging copy is a real challenge. Yet if your words fall short, potential clients will turn away.
Offline copy isn't interactive. Web copy is. Web copy needs to be formatted in easy-to-read chunks. It's hard to read a lot of copy online. Break up your copy with headers, subheaders, short paragraphs and bullet points.
Web copy has a powerful advantage over offline copy: Interaction.
Interaction create persuasive momentum. What actions do you want your visitors to take? Your website should be planned with visitor goals and company goals in mind. Use your web copy to answer your visitors' questions, address their objections, and provide steps that move them toward the actions you want them to take.
The Web Copy Pro provides a step by step system for:
Crisp, succinct website writing that gets your message across.
Web copy elements to sell products
Ad Copy for the net including adwords
E-Mail marketing for newsletters and broadcast
Social Network profile marketing
Re..
Features:
- web copy
- press release writing
- article writing
- video marketing writing
- podcast writing
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